The housing market is relatively stagnant at the moment. The current economic climate has encouraged many buyers to adopt a “wait and see” approach. If you want to sell your home quickly, and get close to your asking price, then you will need to put a lot of effort into making your home attractive to buyers. Here are a few often-overlooked improvements and marketing tricks that could increase the chances of getting a prompt sale for your home.
1. Start With Research
Selling your home will be difficult if you do not have a buyer in mind. It pays to get a good estate agent involved in the sale as early as possible. The estate agent will be able to tell you the level of demand for properties like yours in the area, and give you an idea of the likely asking price.
Consider who you think would be interested in your property and use that to focus your marketing efforts. A professional couple may have different requirements and interests to a family with young children, or a retired couple. Make a list of local schools, doctor’s surgeries, transport links and entertainment venues and think about which ones would be of interest to your target market.
2. Improve your Kerb Appeal
When people come to view your property, the first thing they will see is your garden and the exterior of your home. It does not cost a lot of money to trim your lawn and re-paint your front door, and these small improvements will help to create a positive first impression to your visitors.
3. Focus on the Most Important Rooms First
While the living room and bedroom may be the rooms that you spend the most time in, the kitchen and the bathroom are the rooms that buyers pay the most attention to. If you’ve lived in your home for a long time you may have become blind to minor issues such as lose cabinet handles or chipped bathtubs, but potential buyers will notice these things. Investing in bathroom sink repair and countertop resurfacing will make your home more appealing to buyers and will increase the asking price.
4. Take good photographs
All the home improvements in the world will make no difference if people do not come to visit your property. When buyers are browsing listings online, they make snap decisions about which homes interest them based on their search criteria and the quality of the photographs that accompany the listings. If there are ten three-bedroom properties for sale in the area that they are interested in and yours has the out-of-focus or poorly chosen photographs, it’s unlikely that your property will make the buyer’s shortlist.
5. De-clutter before the viewings
Estate agents advise sellers to de-clutter their homes and make them look as much like a show-home as possible before arranging for prospective buyers to view the property. This is a good idea for several reasons. Firstly, people view properties more positively if they can imagine themselves living there – which is easier to do if the property is not full of someone else’s personal possessions. Secondly, de-cluttering now, before you sell your home, makes it easier for you to pack up and move once your property has been sold.